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Nivea Launches Melanin Beauty & Hydration Lotion

The non-greasy formula absorbs quickly to provide 48-hour moisture.

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By: Marie Redding

Senior Editor, Rodman Media


Nivea has launched Skin Firming Melanin Beauty & Hydration Lotion with Q10, with TV and Media Personality Porsha Williams Guobadia.

The lotion is formulated to revitalize, firm, and nourish dry, ashy melanin-rich skin.

Michelle Armstrong, Marketing Director NIVEA Skincare, Beiersdorf US, says, “The launch of our new Nivea Skin Firming Melanin Beauty & Hydration Lotion allows us to enhance the beauty and self-assuredness of Black and Hispanic women. We want women to showcase their confidence radiated by hydrated, melanin-rich skin and, with the help of Porsha Williams Guobadia, we are using our skin expertise and great formulation to give women a solution…”

Nivea Skin Firming Melanin Beauty & Hydration Lotion with Q10 includes natural argan oil and has a non-greasy formula that absorbs quickly to provide 48-hour moisture.

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